I started with campaigns.
Then the job got bigger.
In 2016, I was a university student running PPC campaigns for CYRRUS. The work spread to measurement and websites. A few years later, I was leading an eight‑person marketing department serving four companies in the group.Each company needed different things, often at the same time. I worked with management on priorities and with the team on getting the work done.Since then, I've worked agency‑side and built businesses with partners. I now consult under my own name, drawing on the practical work as much as the experience of running a team and a business.
The longer version.
There was no grand plan. One job led to another, each with a little more responsibility and a problem I had not seen before. That is how I learnt how much of a business eventually shows up in its marketing.
The first call often starts here.
A campaign tweak won't fix any of that. I start by finding where the plan stopped matching the way the company actually works.
Some of the companies I have worked with
The list includes long‑term clients, one‑off projects and companies whose marketing I once ran from the inside.
You don't need a finished brief
A few lines about what is happening in the company are enough. I'll ask about the missing context on the first call and tell you where I can help. If another route makes more sense, I'll point you towards it.
Get in touch